Not just a media planner. Communication planner as well.
Well rounded and versed in the realms of advertising and public relations.
Communication is key. Not just between consumer and brand, but between manager and employee as well.
At the end of the day, I want to answer “what are we trying to persuade the audience to do?” and how do we do it?
Beauty lies in the design. Creative problem solving isn’t just left to the creatives.
Design, typography, and layout are still essential in media.
Getting someone to read your media plan is just as important as what is inside it.
Media planner by day, graphic designer and photographer by night.
Time-Management: Hate being late. To-do lists are essential.
Team Work: Group projects were essential to surviving UT.
Work Ethic: Fast. Efficient. Accurate. Get the job done.
Stress: Everyone has it. How to deal with it is the question? Exercise.
Media Knowledge: Studied to become a hybrid planner. CPM, CPP, reach, frequency…they all are in my wheelhouse.
Business and Marketing Knowledge: Held a marketing internship. Salesforce ready.
Math Skills: 2+2=4
Analytical Skills: Google Analytics is my friend. Telling stories through numbers is a passion.